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In this energizing episode of the Notch Academy Leadership Series, 

Dr. Genhee So — radiologist, educator, and founder of ElevateMD — joins Dr. Femi Ayeni for an honest conversation about carving new paths in medicine and beyond.

Dr. So shares the journey that led her to create ElevateMD: from burnout and financial uncertainty to building a platform that helps physicians gain clarity and confidence in their financial lives. She opens up about the emotional and practical barriers to starting something new, and why her view of work-life balance and success has shifted along the way.

From goal-setting in unfamiliar territory to embracing failure as part of growth, this episode is packed with valuable insight for anyone navigating career pivots or passion projects.

Dr. Genhee So is a seasoned radiologist committed to normalizing dialogue about finances and wealth-building in the medical professional community. Through extensive self-education, she has carved a path to provide clarity for colleagues seeking trust and value in the financial jungle.

🎙️ Now streaming — FREE with your Notch Academy Starter Membership

Your Career Success Starts Here.

  • Dive Into The Videos

    Tune in as Dr. Ayeni shares his expertise and interviews
    world-renowned research experts at the top of their field.

  • Discussion Boards

    Communicate with other Notch community members from around the world in our discussion boards.

  • Self-Paced Learning

    We know how busy you are. Modules are open 24/7, and you can revisit them anytime.

  • Exercises

    Track your growth and plan for your success.

  • Webinars

    Join us for our virtual webinars on specific skill building topics relevant to career advancement.

  • Personalized Coaching Available

    With the premium plan, dive into personalized coaching sessions with Dr. Femi Ayeni tailored to your personal/company career goals.

One-Time Course Payments

For One-Time Course Payments: When you make a one-time payment for a course, you gain access to all the course materials. This means you can learn at your own pace without worrying about recurring charges. However, this payment model includes only the course content itself. It does not provide access to additional benefits such as:

  • Community Access: You won't be able to access the Notch Academy Leadership Community where participants can interact, ask questions and share insights.

  • Monthly Group Sessions: You won’t have access to the monthly themed group sessions led by Dr. Femi Ayeni (Next Cohort to start Fall 2025).

    • Testimonials

    Hear from Our Notch Academy Graduates!

    “When you’re first starting practice, things can be quite overwhelming. I think Notch is a great way to understand what is absolutely required each step of the way for success and to understand there are many paths. It caused me to look at areas that I never thought were important and that it's very important to showcase yourself. Make yourself known!”

    Dr. Parth Lodhia, Orthopaedic Surgeon, University of British Columbia

    “I highly reccommend Notch Academy to every other surgeon, whether late or early career, who's looking to jump start their practice or take it to the next level.”

    Dr. Mahmoud Almasri, Orthopaedic Surgeon, Mercy Health

    “Notch Academy is one of the premier career institutions in Canada.”

    Richard Gayle, Entrepreneur

    Meet Your Mentor

  • Professor and Academic Division Head of Orthopaedic Surgery at McMaster University
  • Adjunct Professor in the Department of Health Research Methodology, Evidence and Impact
  • Chief of Adult Surgery at McMaster University Medical Centre
  • Director of the McMaster Arthroscopy Collective Sports Medicine (MACSports) Fellowship
  • Medical Director for the Hamilton Tiger Cats (Canadian Football League) and Forge FC (Canadian Premier League)
  • President of the Canadian Orthopaedic Association
  • University Scholar (2022-2026) at McMaster University
  • Editor-In-Chief for the Journal of the International Society of Arthroscopy, Knee Surgery and Orthopaedic Sports Medicine
  • Deputy Chair for the International Society of Arthroscopy, Knee Surgery and Orthopaedic Sports Medicine Scientific Committee (2019)
  • European Society for Sports Traumatology, Knee Surgery and Arthroscopy Hip Arthroscopy Committee (2020)
  • Research and Academy Chair of the International Society for Hip Arthroscopy (2021)

      • Dr. Femi Ayeni

      Notch Director

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